How Much Do Mortgage Leads Cost
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How Much Do Mortgage Brokers Pay For Mortgage Leads?
TOO DAMN MUCH…..CAC or customer acquisition cost for mortgage deals is one of the highest of any space in any industry. Decent leads that can convert around on average of 2–4% range cost $25–$50 which require massive selling and follow-up. Rate table leads that Zillow or bankrate cost upwards of $100–$150 with 5–10% conversion and require low low rates.
Leads at this cost are justified ONLY if you are paying for exclusive mortgage leads
and your lead partner has an integrated follow up sequence.
With the highest CAC and literally ZERO Life Time Value (LTV), mortgage lead business is a deadly game to win. It requires plan, process and pricing neither of which most of the industry possesses.
Leads are the subject of many hateful conversations among mortgage brokers. Just like the picks and shovel of the old Gold miners, Lead comparison sites such as Bankrate, Lending Tree and Zillow are the only ones that actually make any money in the whole process.
Borrowers are often tricked into landing pages with bait rates, stripped of their credit scores and left high and dry to fend for themselves at the end.
Process is not only broken but predatory and will be gone forever in the coming years. Time to turn another page in lender centric behavior and start thinking borrowers first.
“PAR is the lowest rate a lender can offer without making or losing money”
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