The Ins and Outs of Personal Injury Marketing

Accidents resulting in personal injuries happen every single day. People who become injured usually reach out to a personal injury lawyer within a few hours. Getting in front of those people should be your goal. 

As a personal injury lawyer, you likely don’t know everything there is to know about marketing. You didn’t go to school for it, you went to school for law. That’s okay, though. The following information can help with marketing to people looking for a personal injury lawyer. 

The majority of people who become injured in an accident and seek out legal services search online first. They will enter a keyword phrase into Google, such as:

● personal injury lawyer

● accident attorney

● accident lawyer

● personal injury attorney

Your website must be optimized for one of the above keyword phrases or ones that are similar to rank for them in the search results of Google. Optimization consists of making sure the content on the site targets those keyword phrases and helps people who are looking for your personal injury legal services. 

It’s also important to have a Google My Business listing and keeping it updated regularly. Google will show your listing to people in your local area if it seems that you’re offering the services or you’re the professional its users are searching for on the search engine. 

For those just getting started with search engine marketing, Google Ads is an option. By setting up ads that appear on Google’s search engine results pages, your website can appear at the top of the page right in front of your target audience’s eyes. This can lead people to you before your competitors. 

Don’t forget social media when it comes to personal injury lawyer marketing. Your prospective clients are on social networks every day or their loved ones are on it. When you are active and visible on social media, you have a better chance of being called or contacted for a free consultation for your personal injury legal services. 

Social media advertising is another option. By targeting the ads to people who have searched for personal injury lawyers recently, you can get in front of your target audience. 

Always remember, it’s important to get in front of your target audience at the right time, so running ads regularly can catch people who have just had an accident or those who know someone who has been in an accident. 

On social media its always about what will benefit the end user. So it needs to always be made clear the types of compensation they can receive from their accident.

Social media personal injury marketing is inexpensive and can be narrowly targeted to demographics and interests. There’s no cost to putting up a social media page on Facebook or Instagram, and it can be updated with the same articles that are posted on the website blog. It’s most effective when the posts are interesting and informative enough to start conversations and get large amounts of comments. Posting informative videos on YouTube is an excellent strategy for steering injured people to your firm’s site. For example, people might be looking for “How To Collect Lost Earnings After A Car Accident” or “Do I Have A Medical Malpractice Case.” Providing high quality informative content is the best personal injury marketing strategy for the 21st Century.

Marketing for personal injury lawyers can be difficult. A lead generation agency can help personal injury lawyers bring in new clients with ease. 

Exclusive Leads Agency has a team of professional marketers who specialize in personal injury. They know how to attract people who need the services of a personal injury attorney, so all you have to do is take care of the leads that come into your law office. 

Contact us today for more information about our personal injury lawyer marketing. We would be happy to help you grow your law firm, one personal injury client, at a time.

Back in the 20th Century, personal injury lawyers that couldn’t afford billboards and television advertising were limited to 1/8 page ads in small newspapers and tiny yellow page ads. The advent of the internet provided additional opportunities, but without careful attention, paying for clicks could drain your marketing budget without yielding substantial results. In order to be successful, personal injury marketing must be targeted to people that have recently had accidents, using landing pages that bring them to a personal injury attorney that handles their type of case.

The starting point for personal injury marketing is an SEO enhanced website. This means that the home page has at least 1,000 words of informative content about the types of cases handled and the geographic location of the firm. For example, a Denver car accident attorney would mention all the different types of traffic accidents handled, such as pedestrians, head on collisions and rollovers. It would also be helpful to mention the serious injuries that can result, such as fractures, traumatic brain injuries and spinal cord injuries. There are many car accident attorneys in Denver, so mentioning Arapahoe County and the Denver-Aurora-Lakewood Metropolitan area is helpful. The practice areas tab should contain every type of case that the firm handles such as traffic accidents, medical malpractice, premises liability, product liability, etc., with each page expanded into separate pages. For example, premises liability would expand into slip and fall accidents, dog bites, elevator accidents, etc. Once that’s completed, the firm must have a blog that posts articles weekly or monthly with keywords that will form landing pages such as “How To Find The Best Denver Personal Injury Attorney” and “What So After a Arapahoe County Slip and Fall?”