personal injury lawyer seo

SEO Works Like Magic for Personal Injury Lawyers


Search Engine Optimization (SEO) is the most cost effective way for a personal injury lawyers to market their practice because it brings people to your firm that have actually had an accident. 

Advertising can help your firm become more well known, but that doesn’t always translate into actual cases. 

Providing useful information to accident victims in the form of well written articles or well produced videos function like a personal introduction that gets people through your door or onto your Zoom screen. 

Here are some personal injury lawyer SEO strategies that will work like magic to get new clients into your practice.

Make sure you read all the way to the bottom so we can reveal the most affordable and effective SEO strategies that will help drive your firm a ton of PI calls in your city.

SEO Optimized Website

The first step is an SEO optimized homepage with at least 1,000 words of high quality content and appropriate repetitions of keywords. 

For example, a Bozeman, Montana personal injury firm would want to let people know that they handle negligence cases in Gallatin County and nearby towns such as Belgrade, Livingston, Big Sky and Electric. 

The homepage should discuss all the types of cases handled such as car accidents, slip and falls, dog bites and product liability. 

The the next step is an “Areas of Practice” tab that has each of the services listed below with subtopics, to create landing pages for specific types of cases such as Traffic Accidents with subtopics such as car accidents, bus accidents, pedestrian accidents, etc. 

The “About” and “Contact” pages can also be SEO optimized to help attract clients.

Blogging Is Mandatory for Personal Injury Lawyer SEO

Once the SEO optimized website is in place, a menu tab for the firm’s blog is the most important step of all. 

Every blog post produces a virtual door into your practice using competitive or niche keywords. 

This strategy is especially important in large markets such as Los Angeles, Boston, New York City, Miami, Chicago, etc. 

Blog posts such as “How To Find the Best Los Angeles Personal Injury Lawyer” can get a firm started up the mountain of ranking highly for “Los Angeles personal injury lawyer,” while niche articles such as “Who’s The Best Beverly Hills Dog Bite Attorney” could rank highly quickly for the less competitive keywords: “Beverly Hills dog bite attorney.” 

Sometimes there’s something specific about your practice that people are looking for such as “Los Angeles Woman Personal Injury Attorney” or “Black Owned Personal Injury Law Firm in Los  Angeles.” 

You can also blog for very specific types of accidents and injuries such as “catastrophic injuries from construction accidents.” 

Blogs should be posted at least once a month, but weekly is even better. 

You can easily check the results of your efforts by “googling” the keywords you’re targeted. 

Don’t be too surprised if you’re the “best car accident burn injury attorney in San Mateo” sooner rather than later. 

Some of these attorneys are bidding for expensive keywords on adwords because the average settlement amount is HUGE.

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