Top Ways Law Firms Can Increase Their Lead Flow

Law firms spend tons of dollars building their website and still, it doesn’t guarantee landing clients immediately. Building your website alone will not attract clients, you need tons of marketing efforts to get your brand known and ultimately get valuable leads. That said, it is important to have legal marketing strategies that will generate more leads. Here are ways you can increase the number of quality leads to your law firm's website. 

Make Your Law Firm Easy to Get Noticed 

One of the hardest issues for thousands of businesses out there is getting found online. While there are countless clients looking for services online, it is not easy to find good lawyers in a particular state. So, as a lawyer, ensure your law firm stands out, has up to date information, and can be found on a search engine (SEO). Set up chatbots and make sure you have CRM tools to track keywords that convert, target content, and everything in your campaigns. 

Get Social  

In this age, internet users spend most of their time on social media than on any other platforms. 

That's because there's a 90% chance your client is on social media. 

Consumers are making more purchasing decisions to companies they like on social media. 

The legal sector can also benefit from social media content marketing by building a nice social media relationship.

Getting traffic from your social media platforms indicates your website is popular and search engines consider this a valuable site. 

By posting valuable content, you are solidifying your place in thought leadership in your field at the same time increasing your conversion rate to a client visiting your web.

Trust In The Long Game

An effective digital marketing campaign is great marketing for lawyers but will never happen overnight unless you’re super lucky. 

But still, Google’s algorithm needs a solid website that has been operating for a long time to recommend to prospects. 

Google won’t trust you simply because you’ve had a successful online campaign for a week or month. 

It will take time to build your brand but the results promise a long time attorney lead traffic. 

Use Lead Magnets Marketing Strategy

Lead magnets are products that prompt site visitors to fill out their information and at the same time help them solve a problem. They can be on your firm's landing page or found through an email marketing campaign. A lead magnet can be whitepapers, eBooks, reports, checklists, and other prompts on landing pages.

The way lead magnets work is that whenever one wants to access them, they'd need to provide their information. If your lead magnets are timely and valuable, you can land on leads with high conversion rates.  

Prove That You’re A Credible Source

Law firms who search for services over the internet are quite wary of trust. They are aware that all websites will claim to be the best and while your firm might be, you really need to convince prospective clients. Luckily, there are several ways to increase your credibility. You can do this by producing videos, blogs, or podcasts about your website. You can also get testimonials from previous clients. It is also a great idea to incorporate some of your previous work as case studies. It helps solidify your brand as trustworthy attorneys. 

Call Our Law Firm Marketing Company Today!

Do you need help in getting more legal leads? 

Have you been frustrated by other lead companies only to get you poor leads? 

Contact us for help and more information on our personal injury leads, auto accident leads and workers comp leads.